Services
My services
From strategic framing to field research. Six services in a funnel, all bringing people back to the center.
Consulting, strategy, steering
Who it's for
CIOs and CTOs, product and business leaders, institutions and administrations looking for an external perspective grounded in real use.
What I bring
A focus on usage and people, not only on technology. An independent perspective, with no tool to sell and no conflict of interest. Research rigor confronted with operational reality. Consulting that does not stop at framing and continues to steer over time.
Typical deliverables
- Strategic diagnosis
- Project or programme framing
- 12 or 24 month digital roadmap
- Facilitation of a recurring steering committee
Sample context
« A long-term digital transformation, framing an AI project, redesigning a service, auditing the organisation of a product team. Often all four within the same engagement. »
Digital transformation and human-centered AI deployment
Who it's for
Large companies in transformation, administrations and public institutions, SMEs and scale-ups becoming more digital, teams that want to launch an AI project but do not know where to start.
What I bring
Framing use cases that truly create value, not demos that merely look good. Change management grounded in the real work of teams. An iterative process with tests and real users, not disembodied POCs. Ethics, compliance and transparency integrated from the design stage.
Typical deliverables
- Prioritized use case matrix
- POC for a functional AI agent, tested with real users
- Integration plan for business processes
- AI ethics charter for the organisation
Sample context
« A team wants to start with AI but does not know where to begin. We frame the use cases that genuinely make sense, test quickly with the users concerned, and decide what deserves industrialization and what should remain an experiment. »
User research (audits, tests, interviews)
Who it's for
Administrations and public services, product teams that want to understand their users, decision-makers facing a complex decision who want to decide on facts, teams starting with UX and looking for an exemplary first project.
What I bring
A rigorous scientific methodology grounded in Bastien & Scapin criteria, Indi Young's Mental Models, and proven UX research protocols. Unfiltered field listening: I report what I hear, including what challenges the initial assumptions. Actionable synthesis: insights become prioritized recommendations, not an unreadable report. A research strategy that combines the right methods at the right time, from exploratory to quantitative.
Typical deliverables
- Ergonomic audit report
- User test synthesis
- Interview report with verbatim quotes
- Personas and user journeys
- Information architecture validated through card sorting
- Analytics analysis (SEO, GEO, behaviours)
- Ethnographic observation and immersive empathy
Sample context
« Contexts vary, the approach stays the same. A discovery phase before launching a new product, investigating disappointing usage after release, redesigning an existing service, exploring a new segment. Always starting from real people. »
Training, coaching, team development
Who it's for
Product and UX teams in companies, public sector and administration teams, university students, professionals looking for individual support.
What I bring
Fifteen years of practice, transmitted through concrete work rather than theory. A strong university grounding, as co-lead of two certificates (ULB, HUsci). Active pedagogy focused on situations, exercises and peer assessment. Long-term follow-up so learning takes root in real assignments.
Typical deliverables
- Short 1 to 3 day training sessions
- Long certificate programmes over several months
- Individual coaching and mentoring
- Progressive support for a team's skill development
Sample context
« Engagements often combine several formats. A product team learning user research, individual coaching for a designer taking up a role, a university course co-facilitated over a semester. And sometimes all three in the same organisation. »
Facilitation and co-creation (Design Thinking, workshops)
Who it's for
Teams that need alignment, organisations launching a complex project, heterogeneous groups (business, tech, users, partners), committees and decision-making bodies.
What I bring
A format designed for the context, not a copied recipe. Methodological rigor from co-leading the Innovation & Facilitation Certificate (HUsci). A rich toolkit: Design Thinking, Liberating Structures, Bikablo visual facilitation, Thiagi methods. The neutrality of an external facilitator. The invisible work of preparation and synthesis, not only facilitation on the day.
Typical deliverables
- One-off half-day or full-day workshop
- Workshop journey over several weeks
- Post-workshop synthesis and action plan
- Training internal facilitators so the team becomes autonomous
Sample context
« Formats are combined according to the need. A project kick-off, unlocking a cross-functional issue, annual strategic alignment, an ideation phase followed by prioritization. And sometimes several of these needs within one journey. »
UX and ergonomics (design, redesign)
Who it's for
Existing digital products to improve, administrations and public services, startups and scale-ups designing a first product, internal business tools often forgotten by UX.
What I bring
Recognized ergonomic expertise grounded in Bastien & Scapin criteria and proven academic methods. An iterative approach that combines design and testing in the same loop. A triple vision: useful, usable, ethical. In-depth user research to decide on facts rather than intuition. Consulting on UX, CX and EX deployment strategy at the scale of an organisation.
Typical deliverables
- Detailed UX specifications ready to implement
- Ergonomic review prioritized by impact and effort
- High-fidelity prototypes (Lovable, UX Pilot or equivalent) to test quickly with real users
Sample context
« Engagements vary according to product maturity. A product suffering from abandonment, a new service designed from scratch, the redesign of an internal tool slowing teams down, extending a product to a new audience. The approach remains the same: understand, design, test, adjust. »
Let's talk about your context
Every engagement starts with a conversation. Tell me about your situation and I'll be honest about how I can (or can't) contribute.
Contact me